The world is changing, and running a successful business online is more challenging than ever before. The rules have changed, and what used to work five years ago no longer works. It is frustrating! Just when you think you have figure out how to increase your traffic or find new clients online, Google updates its algorithm, and you are back to square 1!
I know the frustrations because I have experienced them.
When my clients contact me, there are 3 main common problems they experience:
- They are tired of spending money on things that do not work. They are promised to get an “unbelieving” amount of traffic in 60 days only to see a trickle.
- They are feeling tech overwhelm – unclear which website platform to use, how to set up an autoresponder, or how to run a successful Facebook ad.
- They are experiencing Information overload, and it is at an all-time high. So much information is thrown at them each and every day that they do not know what they do first to get meaningful results.
Can you relate? The good news, these problems are not your fault.
You have been trying to move forward but with no direction. What you were missing is a clear path to help you get from point A to point B. You need a step by step strategy that will get you from where you are right now to where you want to be. All the information is out there, but it is difficult to find it in one place, and it is hard to figure out what to do first.
Your time and money are limited. You do not want to waste either one.
Here is a step-by-step plan that you can start today.
Step 1: Discover
Why is this important? It is allowing you to position your company in the marketplace and helps you find the customer that is looking for your product. There is a saying; “jack of all trades, master of none.” This essentially means that a generalist can do everything “OK’ while a specialist does one thing exceptionally well. People will pay a lot more for an expert than someone who does “OK.”
The same is true when you are focusing on your target audience. Sure, you can sell to everyone who will buy from you. But you will quickly discover that it is not an effective way to grow your business. Focusing on your target audience is crucial to ensuring your market efforts are focused and not wasted on the wrong audience that would not purchase from you.
Step 2: Design
Designing a website and/or landing pages that speaks to your target audience.
Why is this important? Your conversation rate will be higher. The worst thing that can happen is your target audience comes to your website and leaves without connecting. They leave because they find the content bland, too general, cliché, and doesn’t’ solve their problems. You don’t want to lose the opportunity of working with someone who you can help.
Step 3: Dominate
This is the step that everyone wants to do first but needs to do it last.
The reason why online businesses can dominate is that they have done the necessary work to build a strong foundation for their business. Unless you have a huge marketing budget, you need to have a plan to succeed and that includes completing steps 1 and 2 first. Then, you can create an automated marketing system that will generate massive growth to have a successful, thriving business doing what you love.
