The third step is dominate. You know who your target audience is and you have an awsome, engage website. Now is the time to direct traffic to your site. There is a misconception that “if you build it, they will come.” This is a false assumption. Five years ago, you could optimize your website for organic traffic and, after six months, would start to see an increase in traffic. But the online competition as increased exponentially, requiring companies to spend money on advertising to drive traffic to their website. Often companies will create a few ads and wonder why they are not getting the results they want. Having a marketing strategy is essential to lowering your ad budget and getting a higher conversation rate.