Before you can start working on your website, you need a clear and concise message that speaks to your target audience. But who is your target audience and how do you find them? The first step is to figure out your niche in the marketplace – what problems do you solve. Saying you are a “photographer” or a “web design” will not target the audience you want. Trying to market to everyone is not really a very effective strategy. Knowing who your target audience is and what problems they need solved allow you to create content that speaks directly to them. When people feel like you understand their problems and are talking to them, they want to do business with you.
The next step is to designing an engaging website that includes landing pages. Now you know who your target audience is and what problems you can solve for them, it is time to think about how you are going to convey that message to your customer. What are you offering them, and how will you guide them on your website to make the decision to hire you or purchase your products? This is important. If the user flow is not clearly mapped out, your conversation rate will be low.
The third step is dominate. You know who your target audience is and you have an awsome, engage website. Now is the time to direct traffic to your site. There is a misconception that “if you build it, they will come.” This is a false assumption. Five years ago, you could optimize your website for organic traffic and, after six months, would start to see an increase in traffic. But the online competition as increased exponentially, requiring companies to spend money on advertising to drive traffic to their website. Often companies will create a few ads and wonder why they are not getting the results they want. Having a marketing strategy is essential to lowering your ad budget and getting a higher conversation rate.
You don’t know which software to use, how to set up an autoresponder, how to create landing pages, should you retarget, or how to set up a Facebook ad. Every platform has a tutorial videos, but the learning curve is huge, and you are left feel frustrated.
Tons of information is thrown at you every day, but you don’t know what to do first to get meaningful results. You are uncertain on how grow and scale your business which leaves you feeling discouraged.
Spending a huge amount of time and tons money on programs and method that don’t give you the results you are looking for. You are tired of empty promises and programs that give you only part of the puzzle that will actually make a difference.
We were happy with the results of working with Cindee to rebuild our website. She worked closely and promptly with us to determine our needs. When we encountered any problems, she was able to remedy it in a timely manner, which allowed us to continue our work smoothly. We appreciate her dedication and promptness.
Tom Mayes
Owner, Integrated Equine Therapies
Thank you Cindee, for the wonderful work you have done in creating our new church website! You have been so easy to work with, knowledgeable and informative about your work, and meticulous in every detail! We are so thankful for your help with this step towards a more successful future for our church!
Dawn Roemen
First Presbyterian Church
Our website was in terrible shape, with so many pages that were no longer up-to-date. Cindee’s analysis also showed that our site was not showing up in the search engines so we were not being found by people who might be interested in our services. We knew we needed a new, streamlined website but it all seemed overwhelming. Cindee was able to help us break the task down into manageable sections and to prioritize our efforts. It was such a breeze working with her!
Mary A. McEathron, PhD
Executive Director, Rainbow Research
We first contemplated the concept of a website and online courses about five years ago but weren’t quite ready. Since that time, we continued to build capacity and familiarity with online schools so that by the time we were ready, we knew just who to call. Cindee has been fantastic to work with, so responsive and with very fast turnaround. We’re very grateful for her knowledge of internet security and how to maximize the visibility of our website. She was rich with ideas for improvement, gave us good counsel when we might have been going down a rabbit trail, and we have a great level of comfort knowing that she will continue to support our site and school into the future.
Tim and Lisa Haldane
Owner, Avalon Performance Horse and Rider Support
Cindee Van Dijk took our website from a “Mom and Pop” website to a full-fledged interactive website with a myriad of menu items and an array of options. She listened closely and gave us exactly what we wanted. Cindee is very easy to work with, laughs easily, but puts her head down and gets the job done. Simply put, she’s amazing!
Conley Wright
General Manager, Masterson Equine Services
I hired Cindee of Van Dijk Consultants to create a website for my business that was simple, fresh, informative and easy to follow. What she didn’t realize when she took the challenge, was that I know nothing about creating a website or what would be needed from my end and to say the least, was of very little help to her! With a small amount of information from me, Cindee did extensive research on our product and put together a most amazing website, checking off all of my requests and then some!! I would highly recommend Cindee and Van Dijk Consultants for all of your website needs.
Diane K. Davisson
Owner, Midwest Water Association
Cindee with Van Dijk Consultants has been an invaluable resource for me as I launch into private practice. She is helpful, responsive, friendly, and has eased my way while developing my very first website. I highly recommend Van Dijk Consultants.
Tina Patnode
Owner, GI Nutrition NW
Cindee was terrific to work with. She is very patient when explaining the technical aspects of website development, especially with someone like me who started as a novice. Now I have successfully developed and am running the website for the non-profit I work at. I would not have been able to do that without Cindee. I appreciate the time and energy she spent teaching me the inner workings of WordPress based websites.
Alyce Kuenzli
Administrative Assistant, Rainbow Research
What we want our website to look like and feature — and what actually works are two different things. Cindee listened to what we wanted and then guided us toward what actually would work and look good. Her years of experience and wisdom helped us to get up and running quickly. Can’t say enough good things about her.
Lucy Maselli
Chairperson for Women’s Ministry
Without reservation, I would recommend Van Dijk Consultants for your website needs. My experience was exceptional and Cindee’s skills are top-notch. Not only did she build a professional website that exceeds those of my competitors, she helped walked me through some very important basics around a business plan, value statement, and marketing strategies. I now have the tools I need to enter the market and build my business.
Kelly Jefferson
Owner, Kelly’s Equine Services
Van Dijk Consultants created a wonderful website but more importantly, they helped me see how to market my brand on the web. Having a web designer understand marketing like Cindee does is an advantage that shouldn’t be overlooked.
Megrette Fletcher
Owner, Weight Neutral 4 Diabetes Care
Thank you, Cindee, for working with us to create a wonderful new website for our church. You have worked very patiently with those of us not well versed in the technology involved. We have learned a lot, and we appreciate that. We are proud of the way you have enabled us to now present our church home to the world.
Sally Johnston
First Presbyterian Church
Cindee at Van Dijk Consultants was an absolute pleasure to work with! She had great design ideas and was receptive to our needs from beginning to end. She completed our website design with efficiency and professionalism while staying on budget. We would highly recommend Van Dijk Consultants without reservation. We look forward to continuing our relationship with Van Dijk Consultants for years to come.
Jennifer Moutrie
Owner, Moutrie Trucking
I have worked with Cindee Van Dijk on several website projects and always found her to be professional, knowledgeable, and attentive to my needs. She is a good listener and offers solutions to the challenges I present her. She is always cheerful and pleasant. I would highly recommend working with Cindee!
Amanda Rundquist
Owner, Pura Vida Creative
Cindee defines the term “team player.” She brings her incredible organizing and problem-solving skills to every project and is always ready to lend a hand. She has multifaceted skills in marketing and project management along with serious training in computer programming. Her razor-sharp mind coupled with a great sense of humor makes her an ideal co-worker. She’s the first person I think of for any marketing, social media, or web project. Cindee Van Dijk is the rare sort of person who really listens and thoughtfully applies her knowledge to solve your problem. She truly delivers on web development and knows how to align the worlds of form and function.
Diane Chojnowski
Public Relations and Marketing Consultant, Social Media Strategist