Higher Educational Website Needed To Be Well-Branded

When Iowa Wesleyan University brought Cindee Van Dijk on board, their website was struggling with broken links, old content, complicated navigation and a site that simply didn’t match the university brand standards. Her first task was to completely redesign their website. The new site needed to match the university brand, be useful, relevant and engaging. Cindee worked hard with her co-worker to give the university exactly what they wanted: a well-branded website, that was useful and easy to navigate. As a result, they noticed an immediate decrease in bounces, a more intuitive website layout and an overall increase in customer satisfaction.

Then the university had another goal in mind: to have an online store, where customers who weren’t on campus could purchase university apparel. One of the first challenges of managing on online store was that the store director had limited technical abilities and needed something turn-key and easy to use. After a bit of research, Cindee came upon the WordPress plugin, EasyCart. She selected this plugin because she knew it would be easy for a non-technical person to use and it offered more features than all the other e-commerce plugins, but at a lower price. It was a win-win.

The next project Cindee was asked to complete was to streamline communication between the university community and the marketing department. The marketing department was having issues with people emailing requests to one person, products being produced with inaccurate information, and it was simply too difficult for the departments to communicate effectively.

Her job was to streamline the process so that it was simple, efficient and effective. To solve this problem, I used my technical skills to build a Marketing Projects system. This system would allow the university community to submit marketing requests online. How did it work? A project would be created on our online Marketing Portal with assigned tasks, due dates and a list of stakeholders – all the information needed. With this implementation, most errors were eliminated, communication efficiency increased and the university was able to save time and money because requests could now be completed promptly and efficiently.