Iowa Wesleyan needed a website that would allow their athletic department track traffic from printed materials and provide landing pages for the coaches to support them in their recruiting efforts. Because the website was built on WordPress, IW Athletic Department did not limit the number of landing pages the coaches could use. The coaches like the options of having personal landing pages because it allowed them to be able to text links to their recruits that provided more information. The coaches reported that the communication between them and their recruits increased with the use of landing pages.

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