5 ways to spend less and get more out of your ads.
Have you have read a ton of articles about Facebook ads best practice, and your ads still fail? Maybe you ran an ad, and a few people shared the post, and only 1 person responded. Maddening! Unless you have a tree that grows money, you cannot keep running Facebook ads that don’t work.
So, what are you doing wrong?
Let’s look at the common Facebook ad mistakes people make:
Poor Targeting.
Audience targeting is everyone in Facebook advertising. Who sees your ad will affect the success of your campaign. For example, you would not want to deliver an ad for moms of young children to older men who are retired. It is essential to understand who your audience is. If the target is too broad, you will end up paying for ads delivered to people who are not interested in your business.
Your ad is not relevant to your audience.
People are inundated with ads. They are sick of being told that they need to purchase this or that. If you are not solving a problem or are not relevant to your audience, they will ignore or hide your ad.
Your landing page does not match the ad – this is critical.
You need to create a landing page that matches your ad. Facebook ads should not go to your home page but a landing page that matches your ad.
Not spending enough on the ad.
Often, people will try to spend the least amount of money to feel like they are marketing their products. The problem is, if you do not spend enough, you are better off putting your money in a shredder because the results will be the same.
Do not be a spammer!
Facebook will not approve your ad if it is low quality and looks spammy. If you think of creating an engagement bait ad, withholding information ad, or sensationalize language, it will not get approved.
Misleading or False Content. Do not do it.
Your ad is not good enough.
I know this can hurt, but it is better, to be honest. You might think your ad looks perfect, but it is not. If you are not a graphic designer or a photographic, hire someone to help you. Your ad needs to look professional and engaging. It also needs to resonate with the user. If you are creating your ad in Microsoft Word or PowerPoint, you need to hire someone to help you create your ads.
There are many marketing “gurus” and articles preaching how easy it is to run ads on Facebook and how rich you will be in 30 days. Don’t listen to that advice. It’s indeed “technically” easy to create an ad on Facebook. Still, there is a lot to learn about creating a strategic plan that generates new clients from your ads.
Before launching your next Facebook ad, read Facebook’s tutorials, or contact me.
