What 5 Pages Do You Need on Every Small Business Website?

About Us

When I tell my clients the most visited web page on any website is the “About Us” page, they are often shocked. They assume potential customers would be more interested in what they sell. Not true! The “About Us” is the page where you introduce yourself and convince them you are the right company to hire and establish our authority in the market you are targeting.  When a website visitor decides to go to the “About Us” page, they are on a fact-finding mission, as well as looking for the “story” of your business. If your website merely speaks about your products and services, you could lose potential customers. People are interested in learning a great deal more than just that about what you are doing. People are seeking answers to questions like these:

  • How long have you been in business?
  • Who is running the company?
  • Where are you located?
  • What differentiates you from the competitors? i.e., what makes your company special?
  • What are your core values?
  • Why should they buy from you and not from your competitor?

Home Page

Although the “About Us” is an important page to include on your website, other pages also need to be included. Generally speaking, there are four other (and most-visited) pages on a website:

  1. Home Page
  2. Services and Product page
  3. Blog
  4. Contact Us Page

As important as the “About Us” page is, the “Home page” is where you will make or break it with a potential customer. When people come to your home page, they needed to engage immediately, or they will leave your site. An engaged visitor is someone who goes to web pages when they visit a website. If someone comes to your site on only views one page and leaves, Google considers them a bounce. Visitors are considered a bounce even if they spend a long time on that page. If those visitors never go to another page on your site, you have not engaged them, and Google will view your site as not engaging. Not good!

To create a killer home page, you will want to include the following items on your home page. Remember, your goal is to engage your website visitor, so the information on the home page should be a teaser to the full content.

  1. Headline
  2. Sub-Headline
  3. Call-to-Action
  4. Supporting Images
  5. Benefits
  6. Testimonials or quotes
  7. Content Offer
  8. Features

Product and Service Page

The next page you would focus on is your product and service pages – these are the “money” pages of your website. They are where you convert lookers to buyers. If you want to maximize conversions, it is not enough to merely cut and paste manufacturer product descriptions onto your product pages. You need to structure and write product information specifically for the web. Here are a few tips:

  • Powerful product description.
  • Call-to-action
  • Professional and thorough product shots. If you are a service company, you will want professional images that show examples of your service.


Blogging, which originated in the late 1990’s, was initially used for people to share their thoughts, feelings, and opinions on a variety of subjects. We have all heard of stories of bloggers making much money for writing about controversial or relevant topics, becoming the blogger’s online journal or diary. Today, blogging has grown to be used by millions of individuals and businesses. The simplicity of creating a blog on your site has made it easy for companies and individuals to become self-proclaimed experts. However, there is another reason that makes blogging important to your business:

  • It improves your website’s SEO (search engine optimization)
  • It increases traffic to your website via inbound links
  • It enforces your brand as an expert in a particular field

Although blogging takes much work to publish articles on your website regularly, it is well worth it. Fresh content is still a key to beating out your competitors in the search engine results page.

Contact Us

Finally, having a contact page is critical.  Practically every website has a “Contact Us” button or link, but what should be included on this page? When a company or individual is creating a new website or redesign, the focus is generally on user experience that focuses on the customer journey through your website. They look at the home page, testimonials and review, and the “About Us” page, but rarely does any website owner prioritize the contact page. Moreover, this is a mistake. The “Contact Us” page is the place where your potential customers will contact you – they want to know they contact a person. What should you include on your “Contact Us” page?

  1. Your complete address
  2. List all the way they could contact you; email and phone numbers
  3. Social media links
  4. Contact form
  5. If you have a physical office, include a google map
  6. Photos of your business and team members.

Building a new website or revamping a current one can be a daunting task.

Often, it is difficult to write excellent content or to know how to engage website users. Schedule a FREE 30 minutes consultant call to find out how we can help you with your website. Schedule Consultant Call Now