It’s 2017 and if your business doesn’t have a website yet, the time to get one up is now.
A website is the best way for new potential clients and customers to find out more about you and your business.
It’s not that complicated either. Even if you aren’t technologically inclined, having a simple website is like a storefront that can welcome new leads and inform them about what you do.
While there are a couple different options on which software to use to build your website, we love WordPress and will recommend this as the system to build your website.
If you haven’t looked into building websites before or you’ve looked before and haven’t understood the comparisons, let me break it down for you.
1. WordPress is very customizable.
If you have a vision for what you want your website to look like, it can happen with WordPress. WordPress is open source which means that anyone has access to the code and can make customizations. This results in themes, plugins, and other products that help make the site exactly what you want.
Think about some of your favorite sites. What do you love about them?
Guess what? It can be done in in WordPress and it doesn’t have to cost a fortune.
Having a website allows people to catch the vision and vibe of your business before they ever set foot inside.
2. WordPress is owned by you.
When your website is self-hosted (you buy a hosting package and domain) the website belongs to you. This means you own the content and everything on it.
It also means your website can’t be shut down by anyone else (unless you are doing something illegal).
Other platforms that allow you to build websites with them are owned by the company and can shut you down for any reason they feel like. While it’s not likely that your website will just disappear on a whim, wouldn’t you feel better knowing you have total control?
3. WordPress gives you more control and advanced features.
WordPress has the capabilities to grow with your business. You can start out with just a couple pages for a website and it will work well. If you decide to grow your business online or start offering more things online, WordPress won’t box you in.
You have the ability to add things like an e-commerce shop, take payments, and make appointments. The sky is the limit, so don’t be afraid to start small and add more things later on.
4. WordPress is not as scary to use as people think.
WordPress does have a learning curve. However, if you use it more as a storefront than for actually conducting business, it will be very easy to maintain.
Because WordPress is so popular, there are thousands of tutorials you can find online to help you if you get stuck.
When we build websites, we also provide you with training so you aren’t stuck in the dark.
We love WordPress. It is the best option out there to build a truly customized site that can grow with your needs.
It works well whether you want just a one-page website, or want to stick your whole business online. It is one of the biggest and cost-effective marketing pieces you can have in your arsenal.
Building your website with WordPress will allow you to have a fully customized website that you own and can build on in the future.
Contact us today and get a free quote for your website!